How about Illy Coffee: hot topics and in-depth analysis on the Internet in the past 10 days
Recently, illycaffè has once again become the focus of heated discussions due to its brand activities, new product launches and consumer reviews. This article combines the data from the entire network in the past 10 days to analyze the real performance of illy coffee in a structured way from the dimensions of brand reputation, product evaluation, price comparison, etc.
1. Statistics of illy coffee hot topics on the entire network in the past 10 days
| topic type | Amount of discussions (articles) | Main platform |
|---|---|---|
| New product evaluation (such as canned cold brew) | 12,500+ | Xiaohongshu, Weibo |
| Double Eleven Promotions | 8,300+ | Tmall, JD.com |
| Coffee bean flavor comparison | 5,600+ | Zhihu, Bilibili |
| Environmental packaging controversy | 3,200+ | Douyin, Tieba |
2. Core product evaluation data
According to consumer feedback, illycoffee’s classic product line performs as follows:
| Product name | Average rating (5-point scale) | High frequency keywords |
|---|---|---|
| Dark roasted coffee beans | 4.7 | Mellow and oily |
| medium roast coffee | 4.2 | Fruity aroma, portable |
| Canned cold brew black coffee | 3.9 | Slightly bitter and controversial about cost performance |
3. Comparison of price competitiveness (taking 250g coffee beans as an example)
| brand | Daily price (yuan) | Double Eleven price (yuan) |
|---|---|---|
| illy | 89 | 69 |
| Lavazza | 75 | 58 |
| starbucks | 98 | 78 |
4. Focus of consumer disputes
1.Advantage recognition:73% of users praised its stable roasting quality, especially the balanced taste of classic red can coffee beans; the patented pressurized packaging technology received 82% unboxing praise.
2.Main disadvantages:The pricing of the canned cold brew series (15 yuan/200ml) is considered too high by 35% of consumers; recently, some batches of beans have had complaints about uneven particle size, and related discussions have increased by 140%.
5. Opinions of Industry Experts
Coffee review blogger@ Uncle Dou talks about coffeeIn a live broadcast on October 25, he pointed out: "Illy's medium-deep roasting technology is still the industry benchmark, but the speed of new product development lags behind market demand, and the cold extraction series needs to optimize the extraction process."
Summary suggestions:
Illy Coffee still has advantages in the traditional Italian coffee field and is suitable for consumers who pursue stable flavor. It is recommended to pay attention to its Double Eleven discount event and give priority to classic coffee bean products. Users who are interested in the cold brew series can try the small packages first.
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