How much does it cost to take a photo shoot? Analysis of the latest price trends and popular packages in 2024
With the growth of social media and personalized needs, photo photography has become an important way for young people to record their lives. This article will combine the hot data from the entire Internet in the past 10 days to analyze the price trends, popular styles and pitfall avoidance guides for photo shooting.
1. Photo photography price trends in 2024
| Package type | average price range | Contains content | Popular city reference |
|---|---|---|---|
| Basic personal portrait | 399-899 yuan | 1 set of clothing + 5 photos of finishing | Chengdu/Xi'an/Changsha |
| Internet celebrity style package | 1299-2599 yuan | 3 sets of costumes + 20 photos of intensive editing + exterior scenes | Shanghai/Hangzhou/Chongqing |
| High-end customized photos | 3000-8000 yuan | Private makeup artist + professional team + full negatives | Beijing/Shenzhen/Guangzhou |
| Couple theme shooting | 999-1999 yuan | Two-person modeling + interactive scene design | Popular travel photography cities across the country |
2. TOP5 recent popular photo styles
1.New Chinese style national trend- Douyin-related topics have been played more than 320 million times
2.AI technology feels futuristic- A new shooting method driven by the concept of the metaverse
3.Retro Hong Kong style- Nostalgic style that continues to be popular
4.Pastoral Forest Series- The most popular natural style in spring and summer
5.Elite style in the workplace- Demand for professional image shooting driven by job hunting season
3. Six key factors affecting price
| factor | price impact | Things to note |
|---|---|---|
| Photographer level | +30%-200% | Internet celebrity photographers need to make an appointment 3 months in advance |
| Number of clothing sets | +200-500 yuan per set | High-end custom clothing may cost extra |
| Number of photos refined | +50-150 yuan each | It is recommended to check in advance whether the original film will be given away |
| shooting location | Outdoor scene + 300-1,000 yuan | Tickets for special venues must be borne by yourself |
| Makeup level | Professional level +200-800 yuan | Including false eyelashes/special styling will be charged separately |
| Peak season | +15%-30% | May-June/September-October are the peak shooting periods |
4. Consumers’ latest hot spots
1.invisible consumption: Data from the complaint platform in the past seven days show that 23% of photo disputes stem from unnotified additional fees.
2.Retouching standards：Xiaohongshu’s topic “Picture Retouching and Overturning” has been read more than 48 million times
3.Schedule issue: It is 3-5 times more difficult to make a reservation on holidays than on weekdays.
4.Copyright ownership: 60% of photo studios reserve the right to commercially use their works by default
5. Cost-effective selection suggestions
1. SelectStudio anniversarytime period (usually 50-30% off)
2. FollowNew store promotion(Same quality but 30%-50% lower price)
3. considerGroup shooting with multiple people(More than 3 people can enjoy 20% off + extra free finishing)
4. Make good use ofSecond-hand platform transfer order(Pay attention to verify the authenticity of the package)
6. Industry trend forecast
According to data from the Photography Industry Association, Q2 2024 is expected to:
- Market competition for affordable packages (within 500 yuan) is intensifying
- AI retouching technology will reduce post-production costs by 20%-30%
- The short video platform's demand for "hot hits" shooting increased by 40%
- Environmentally friendly themed photos will become a new popular choice
Warm reminder: Before making a reservation, be sure to inspect the venue on site, confirm the contract details, and keep all communication records. There is no uniform standard for artistic creation. The most important thing is to choose a package that suits your own aesthetic and budget.
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