What brand is Trickers? Reveal the hot topics and hot content on the Internet in the past 10 days
Recently, "What brand is Trickers?" has become a hot search topic, sparking widespread discussion. This article will analyze the background of this brand based on hot topics across the Internet in the past 10 days, and organize relevant hot content and present it in structured data.
1. Introduction to Trickers brand
Trickers (full name: Tricker's) is a century-old British handmade shoe brand founded in 1829. It is famous for its exquisite craftsmanship and classic design. It specializes in high-end boots and leather shoes and is favored by the fashion industry and outdoor enthusiasts. Recently, its search popularity has increased sharply due to celebrities' outfits or recommendations on social media.
2. Analysis of the correlation between hot topics on the Internet and Trickers in the past 10 days
| hot topics | Relevance | heat index | Main platform |
|---|---|---|---|
| “Recommended niche handmade shoe brands” | high | 85% | Xiaohongshu, Zhihu |
| "Celebrity style work boots" | Middle to high | 78% | Weibo, Douyin |
| “10,000 yuan level leather shoes with great value for money” | in | 65% | B station, get things |
| "Inventory of British Centennial Brands" | high | 92% | WeChat public account |
3. Analysis of causes of Trickers explosion
1.star power: Recently, an artist in a variety show wore Trickers boots, which led to a 200% increase in search volume.
2.social media planting: There were 12,000 new notes related to Xiaohongshu within a week, and the keyword "Trickers collocation" became a hot search.
3.Consumption upgrading trend: Consumer demand for high-quality handmade products has increased, pushing niche brands out of the industry.
4. Trickers core products and price range
| product line | Representative model | Material | Price (RMB) |
|---|---|---|---|
| work boots | Robert | Oil wax skin | 4,800-6,500 |
| Formal leather shoes | Stow | calfskin | 5,200-7,000 |
| casual shoes | Bourton | suede | 3,900-5,800 |
5. Consumer evaluation keyword statistics
Through text analysis of e-commerce platforms and social media, the most frequently discussed words in Trickers are as follows:
| keywords | frequency of occurrence | emotional tendencies |
|---|---|---|
| "Handmade texture" | 42% | front |
| "Heavy" | 18% | Neutral |
| “The more you travel, the more comfortable you get” | 35% | front |
| “price is on the high side” | 25% | Neutral |
6. Purchasing Suggestions and Channel Comparison
1.official channels: The British official website supports direct mail, but you need to pay attention to tariffs (about 20% additional cost).
2.Cross-border e-commerce: Some platforms (such as Farfetch) provide tax-included services, with a price premium of about 15%.
3.second hand market: 80% of new shoes are commonly sold on platforms such as Xianyu, and the price is about 50-70% of the original price.
Conclusion
As a low-key century-old brand, Trickers has recently entered the public eye due to changes in consumer trends and social media. Its products are both functional and collectible, and are suitable for consumers who pursue quality. It is recommended to fully try on before purchasing (some shoe styles are narrow) and pay attention to holiday promotions.
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