Why are hydraulic presses very popular? Revealing the "pressure aesthetic" phenomenon that is hotly discussed across the Internet
In the past 10 days, videos and topics related to hydraulic presses have continued to flood the screen on major social platforms. From YouTube to B station, from Douyin to Weibo, this kind of industrial equipment unexpectedly became a "decompression tool". This article will combine hot data across the network to analyze the reasons behind the popularity of hydraulic presses and sort out recent popular content.
1. Contents and popularity data of hydraulic presses across the entire network (next 10 days)
| platform | Related video volume | 播放量峰值 | Hot searches |
|---|---|---|---|
| Tik Tok | 12,800+ | 320 million | 7 times |
| B station | 3,450+ | 48 million | 3 times |
| Youtube | 9,200+ | 180 million | 5 times |
| 2,300+ topics | 670 million reads | 4 times |
2. Three core reasons for the popularity of hydraulic presses
1.Decompression satisfaction: Modern people have a lot of pressure in life, and the deformation effect generated by hydraulic presses when crushing objects can bring a unique psychological release. Psychological studies show that watching destructive content (within harmless scope) can reduce cortisol levels.
2.ASMR audio-visual experience: The sound of metal extrusion and material breaking sound form a unique white noise, and combined with high-definition slow motion, it produces sensory stimulation similar to ASMR. In recent popular videos,"Hydraulic press + soap"The combination of sound and painting effects are the most popular.
3.Popular science and entertainment: Creators incorporate materials science knowledge into videos, such as displaying the yield strength comparison of different metals (see table below), which not only satisfies curiosity and disseminates knowledge.
| Material | Compressive strength (MPa) | Popular test items |
|---|---|---|
| Aluminum alloy | 280-310 | Easy can |
| 304 stainless steel | 520-750 | Thermos cup |
| Titanium alloy | 900-1200 | Golf clubs |
3. Contents of the five most popular hydraulic presses recently
1.Luxury items test: Crushing iPhone 15, LV bags, etc., triggered controversial discussions, and the average interaction volume of related videos is 3 times that of ordinary content.
2.Food experiments: "Delicious and violent" content such as watermelon instantly turned into juice, chocolate lava effects, etc., has the highest praise on Douyin in a single day of 4.2 million.
3.Cultural and creative transformation: Secondary creations such as pressing coins into commemorative medals, and using used mobile phones to make metal paintings, reflecting the artistic value of the hydraulic press.
4.Industrial Science: Shows the real application of hydraulic presses in the fields of automobile manufacturing, aerospace, etc., and the completion rate of such videos on Bilibili is as high as 78%.
5.Meta culture derived: Barrage culture such as "The boss welded the steel frame overnight" and "This year's netizens dared to suppress anything" promotes topics to break the circle.
4. Analysis of user portraits and viewing motivation
| Age group | Percentage | Main viewing scenes |
|---|---|---|
| 18-24 years old | 43% | Relieve stress before going to bed |
| 25-30 years old | 32% | Commuter fragment time |
| 31-40 years old | 18% | Work breaks |
5. Industry impact and future trends
1.Equipment sales surge: Data from an e-commerce platform shows that sales of small hydraulic presses have increased by 670% year-on-year in the past week, and most of the buyers’ notes are “for video shooting.”
2.Security disputes emerge: There have been many imitation accidents, and the platform has begun to add a warning label of "Do not imitate professional equipment".
3.Content upgrade direction: More compound content of "hydraulic press + scientific experiment" and "hydraulic press + artistic creation" are expected to appear, and the popularity of simple destructive content may gradually cool down.
The popularity of hydraulic presses is essentially a perfect combination of industrial aesthetics and public psychological needs. Under the dual role of algorithm recommendation and social communication, this seemingly hard-core content has successfully broken through the circle and become a novel specimen of contemporary digital culture. Its popularity cycle may be limited, but the content creation logic revealed-"Popularization of professional equipment + visualization of sensory stimulation + entertainment of knowledge dissemination"——Worth all content creators are learning from.
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